By Zawadul Karim 
Consumer products, or final goods, are items purchased by individuals or households for personal consumption. Customer products are items purchased for use by the typical customer. From a marketing standpoint, there exist four categories of consumer items, each necessitating distinct marketing strategies, such as convenience products, shopping products, speciality products, and unsought products. Consumers purchase convenience products with the highest frequency. They are purchased promptly and with minimal comparison to alternative possibilities. Convenience products are generally inexpensive, undifferentiated from other items, and positioned in accessible areas for consumer purchasing. The products are extensively distributed, necessitate extensive promotion, and are situated in accessible locations. Nabil group has been making enormous contributions to producing and importing consumer goods from Bangladesh’s perspective.
Throughout 2018, the Nabil group of industries witnessed the expansion of rice mills, flour mills, and feed mills. As part of their efforts to further develop their food-related industry, they developed a new facility that will produce rice, flour, and mills. Taking these food grain-related items to a higher level was something they desired to accomplish. As a result, the year 2021 marked the beginning of the journey that Nabil Dal Mill and Nabil Naba Foods would take as a participant in the Nabil group of companies. During this historical period, the well-known consumer brand known as “Foodela” was established and quickly spread to every corner of the population.
Through the use of the brand name "Foodela," the Nabil Group of Consumer
This items is working towards the improvement of the consumer product business and the enhancement of the market for items that are comparable in Bangladesh. It was established in 2021. In order to provide products of unrivalled quality, the Nabil group make use of their significant experience in the processing of rice, flour, mustard oil, premium aromatic rice, soybean oil, and pulses. Because of their dedication to perfection, they ensure that every grain that they process is absolutely laser-sorted and precisely graded using cutting-edge technology. This ensures that our customers receive products that are both pure and nutritious.
A number of establishments, including Nabil Auto Rice Mills, flour mills, dal mills, and edible oil mills, are under the management of Nabil Food and Beverages. The goal is to ensure that our nation’s customers get products of high quality and brilliant colours. That vision has been the focus of the Nabil group’s efforts. Nabil Group developed auto flour mills in Bangladesh with the intention of transforming the flour sector there. Nabil Auto Flour Mills is comprised of two distinct manufacturing sites that make up the company. For the purpose of producing Atta, Maida, and Suji of the highest possible quality, it makes use of its facilities located at the Nabil Industrial Park in Dawkandi, Paba, Rajshahi. The mill can produce one thousand metric tons of material every day. Other than that, Nabil Auto Rice Mills is responsible for the operation of two production sites. It is situated in Dawkandi, Paba, Rajshahi, within the Nabil Industrial Park, which is responsible for the production of superior quality fragrant rice. This includes guti sorna, katarivog, and atob, in addition to a number of other premium rice varieties. The mill can produce 1200 metric tons of goods every single day. At Nabil Dall Mills, two distinct manufacturing facilities operate simultaneously. Its factory is located at the Nabil Industrial Park in Dawkandi, Paba, Rajshahi, and it is responsible for the production of quality red lentils and anchoring dal. Both the anchor dall and the dall mill have capacities of 400 and 800 metric tons, respectively. The anchor dall has a capacity of 400 tons.
Through the introduction of the ‘Foodela’ brand, Nabil Group of Consumer Things intends to assist the consumer goods business and the market for comparable things in Bangladesh. Two units of the Nabil Edible Oil Mill were established in the Nabil Industrial Park in Daukandi, Paba, Rajshahi. These units are responsible for producing mustard oil. This pair of spellcheckers is divided into four mechanical spellcheckers, bringing the total number of spellcheckers to eight.
Adding to that, the Nabil group also makes a significant contribution to the importation of consumer goods. During the initial eight months of this year, Nabil Group accounted for 24.47 percent of the nation’s total wheat imports, 49.35 percent of lentils, and 56.83 per cent of peas. 1.455 million tons of soybean meal were imported into our country in this eight-month. They are the third largest importer in Bangladesh in terms of soybean meal importation, with 15.84 percent of total imports in soybean meal.
They have been demonstrated to be one of the principal importers and producers of our nation in the consumer goods industry. They have been striving in this domain with the aim of contributing to consumer goods, prioritizing quality, innovation, and sustainability. Throughout this journey, Nabil Group has become a leading commercial entity in Bangladesh that is dedicated towards sustainability and consistently refines and enhances its operations to foster a better tomorrow.
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